Walkers has launched a UK-wide hunt for the best heart-shaped crisp, with a £100,000 reward up grabs for one winner.

For the next month, the crisp brand will be encouraging the nation to hunt for heart shaped crisps in their bags of Walkers.

People are already sharing their best finds on social media, with several missing out on the chance of winning because they have eaten the crisp.

The Oxford Mail has already been contacted by some people claiming they may have unearthed the heart-shaped crisp.

READ MORE: Clarkson's Farm review - A vegetarian's take on season 2

Meanwhile, Dawn Sagar, a local supermarket worker, who unknowingly eaten a Walkers heart-shaped crisp a day after Valentine's Day, missed her chance at winning the big prize. 

But the terms and conditions state the requirement to not only take a picture of the crisp but to also keep it safe, along with the packaging, to prove it belongs to you if shortlisted.

The crisps company announced the competition at the beginning of February, and it is set to end on March 20, so crisps-lovers still have time to hunt for that perfect heart. 

The heart-shaped crisp judging criteria

Walkers said the promotion includes all Walkers crisps, excluding Walkers Baked, Walkers Sensations and Walkers MAX.

All entries must be submitted by 20 March 2023. Those who enter must keep the crisp and its packet safe in case they are shortlisted.

Nibbling around the edges is not allowed and it must resemble a classic symmetrical heart shape.

The criteria the crisp will be judged on are:

How much of a point, as opposed to a curve, is there at the bottom of the Heart Shaped Crisp?

How symmetrical are the two curves at the top of the Heart Shaped Crisp to each other?

How arched are the two curves at the top of the Heart Shaped Crisp?

How in line is the meeting point of the two curves at the top of the Heart Shaped Crisp to the bottom point of the heart-shaped crisp?

How symmetrical are the two downward sloping sides of the Heart Shaped Crisp to each other?

How straight are the two downward-sloping sides of the Heart Shaped Crisp?

What has Walkers said?

“We wanted to bring a little joy and levity to people’s lives to start the year,” said Walkers senior marketing manager, Rachael Smith.

“Through our hunt for the best heart-shaped crisp we aim to do exactly that, by sharing some of the love that we receive as the nation’s most-loved crisps, and give people the chance to win a life-changing prize while enjoying their favourite snack.”

To enter the competition, anyone finding a heart-shaped crisp needs to take a clear picture of the chosen crisp on a plain surface and share it on their social channels (Twitter or Instagram), tagging and following @walkers_crisps with the hashtag #LoveFromWalkers for a chance to win.